Hey, lovely people of Shishu! How's life treating you? I'm Abhishek, the Co-Founder of our cherished baby haven, Shishu. If we haven't connected before, I'm thrilled to have you as part of our journey.
Get ready for a warm welcome to "What's Up Shishu" – our very own Sunday heart-to-heart newsletter. In this weekly love letter, we're spilling all the beans about Shishu – the behind-the-scenes magic, the stories shaping our journey, sneak peeks at new arrivals, and the rollercoaster of emotions we're experiencing along the way.
Let's cosy up and kick off this first edition, shall we?
This week, I'm taking us on a nostalgic trip back to where Shishu was born. Imagine a world in lockdown, the pandemic's grip on every corner. And right in the middle of this Pandemic, the idea of Shishu ignited like a spark.
One day, while flipping through the news, a story hit me hard – the devastating impact of talc in baby powder. The thought of innocent lives affected jolted me to my core. That moment ignited a fire in my heart, and alongside my brother Akshat, we embarked on an adventure – Shishu was in the making.
Our mission was clear as day – to create a haven for babies, free from nasty chemicals. We proudly introduced India's first talc-free baby powder. It took us two solid years of heart-and-soul research to craft a line-up of products that didn't just prioritize safety but also delivered a full of love and benefits to our precious customers.
Our goal was simple – to shower your little angels with safety and all the goodness they deserve. It's heartwarming to share that our products found a special place in your hearts. Your love and trust drive us to keep reaching for the stars, pushing ourselves to give nothing less than the absolute best for your darlings.
But guess what? We're just getting started. The journey ahead is painted with endless possibilities. Every single day, we're shaping ourselves, learning, evolving, and striving to be the superheroes of your child's well-being. We Everyday Wakeup with full motivation and Ready to deliver the best to your Shishu.
We're not just building a brand; we're building a family. So let's buckle up, my friends. This journey is for all of us. Your support and trust are motivating us to do something impossible.
Thank you for being a part of our Shishu. Here's to a future brimming with safety, health, and boundless joy!
With love and gratitude,
Abhishek Agrawal
Co-Founder Shishu
